Here are some building name ideas for New York City apartments, categorized for different styles and target audiences:

Modern & Chic:

• The Ascent NYC
• Skyline Residences
• Metropolis Lofts
• Hudson Heights
• Central Park Views
• The Pinnacle
• Icon Apartments
• Zenith Towers
• The Manhattan Collection
• CitySpire Living

Classic & Elegant:

• The Aldwych
• The Belmont
• The Carnegie
• The Lexington
• The Vanderbilt
• The Astor Place
• The Gramercy
• The Chelsea Manor
• The Greenwich
• The Riverside

Unique & Creative:

• The Gilded Lily
• The Emerald Isle
• The Copper Kettle
• The Stone Arch
• The Iron Gate
• The Whispering Pines (if near a park)
• The Midnight Bloom
• The Starlit Sky
• The City Symphony
• The Hidden Gem

Location Specific (if applicable, replace with actual location):

• [Street Name] Lofts
• [Neighborhood Name] Residences
• [Landmark Name] Apartments (e.g., Times Square Towers)

Luxury Focused:

• The Sterling
• The Diamond District
• The Platinum Collection
• The Imperial
• The Royalton

Considerations for Choosing a Name:

• Target Audience: Who are you trying to attract? Luxury buyers? Young professionals? Families?
• Building Style: Does the name reflect the architectural style of the building?
• Memorability: Is the name easy to remember and pronounce?
• Availability: Check for trademark conflicts and domain name availability.
• Branding: Does the name align with your overall brand identity?

This list provides a diverse range of options. Remember to check for existing buildings with similar names before settling on a final choice.